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- He connects with people: An uncanny mix of in-your-face firebrand and aw-shucks charmer, Rodriguez uses his West Virginia twang to spin folksy stories that play well with recruits, their parents and the media.
- He expects you to work hard in order to improve. As word spread that Rodriguez was leaving West Virginia to take the Wolverines job, Mountaineers safety Ryan Mundy, a Michigan transfer, started getting frantic calls. And Mundy told all 20 former teammates who called the same thing: "Be prepared to run. Everything's way more up-tempo. If you're not willing to bust your ass, you should leave. But if you stay, you'll love it."
- He won't hesitate to make changes to the team's environment: His first order of business was gutting Michigan's strength program. Out went the machine-based system that had been in place for four decades. In came an Olympic lifting program (cost: over $1 million) geared toward improving core strength and hard-wiring bodies to make explosive movements.
- He motivates in creative ways that reinforce his message: Rodriguez...invited members of Schembechler's first team to speak to his squad. When former All-America linemen Reggie McKenzie and Dan Dierdorf detailed the radical change they endured—and later embraced—it stunned the current team.
- Bring energy: New strength coach Mike Barwis, a former MMA fighter, also encouraged the players to loosen up. "Barwis likes you to be loud in the weight room," says [Michigan DE Tim] Jamison. "All the time, high energy. He's brought more fun into it. He doesn't want you to be uptight."
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- Don't take criticism personally; it's about improving: Rodriguez isn't shy about cursing, especially if someone doesn't hustle or makes the same mistake twice. "Rod cusses. A lot," says former NFL QB Shaun King, who played at Tulane when Rodriguez ran the offense there. "He takes some adjusting to. I hated his ass at first." Says Michigan wideout Greg Mathews, "You have to learn how to not take it personally."
[Blogging from Athens tonight. Today, we visited the Olympiacos soccer stadium. The Olympiacos club team has an amazing complex. Looking forward to the FIBA games tomorrow (Friday) and Saturday.]